Business Strategy
With extensive experience of high-level Business Management, the Rowan Consultancy is able to offer guidance and support in the following areas:
• Mission & Vision
• Branding, Proposition & Positioning
• Marketing Strategy
• Business Process to include review & documentation of operational processes; assessment of
• existing personnel
The Rowan Consultancy can design and lead internal Business Strategy sessions using tried and tested techniques to coax ideas and inspirational suggestions from your senior or middle management teams. The ability to encourage teams to think ‘outside of the box’, to challenge their pre-conceptions about their own businesses has lead to some stunning transformations of businesses and teams.
With extensive experience of high-level Business Management, the Rowan Consultancy is able to offer guidance and support in the following areas:
• Mission & Vision
• Branding, Proposition & Positioning
• Marketing Strategy
• Business Process to include review & documentation of operational processes; assessment of
• existing personnel
The Rowan Consultancy can design and lead internal Business Strategy sessions using tried and tested techniques to coax ideas and inspirational suggestions from your senior or middle management teams. The ability to encourage teams to think ‘outside of the box’, to challenge their pre-conceptions about their own businesses has lead to some stunning transformations of businesses and teams.
Market Research
With previous experience in a wide range of sectors including Retail, FMCG, Utilities, Brand Management and Customer Relationship Management, and with Associates with experience in the Pharmaceutical, Automotive, Contact Centre and Technology sectors, The Rowan Consultancy is able to provide the most appropriate brain for your Market Research requirements.
A combination of detailed desk research and, where appropriate, the use of Focus Groups and In-Store filming of customer interviews, The Rowan Consultancy is able to produce comprehensive market research solutions, providing information and insights to help you to make the right decisions about the next move for your Brand or your Business.
With previous experience in a wide range of sectors including Retail, FMCG, Utilities, Brand Management and Customer Relationship Management, and with Associates with experience in the Pharmaceutical, Automotive, Contact Centre and Technology sectors, The Rowan Consultancy is able to provide the most appropriate brain for your Market Research requirements.
A combination of detailed desk research and, where appropriate, the use of Focus Groups and In-Store filming of customer interviews, The Rowan Consultancy is able to produce comprehensive market research solutions, providing information and insights to help you to make the right decisions about the next move for your Brand or your Business.
Marketing Supplier Short Listing and Selection
Sourcing the most appropriate suppliers for your business is a time-consuming and costly task.
In smaller organisations the human resource or time is not always available to build a suitable Short List for consideration.
In larger organisations internal departmental relationships can mean that the end user loses control over the purchasing process to the Procurement Team. This can result in commercially-sound, but poor interpersonal supplier relationships which quickly break down because of the lack of ‘emotional’ stickiness.
The Rowan Consultancy is able to research potential marketing suppliers in line with your specific requirements, ensuring a perfect cultural fit as well as all the other critical factors, such as financial stability, management team, business ethos, experience and existing client base.
Having created the perfect shortlist, The Rowan Consultancy will organise briefing sessions and site visits with the client’s end users; stepping out of the process when only 2 or 3 suppliers remain, allowing the procurement specialists to finalise negotiations on pricing and contract terms.
Sourcing the most appropriate suppliers for your business is a time-consuming and costly task.
In smaller organisations the human resource or time is not always available to build a suitable Short List for consideration.
In larger organisations internal departmental relationships can mean that the end user loses control over the purchasing process to the Procurement Team. This can result in commercially-sound, but poor interpersonal supplier relationships which quickly break down because of the lack of ‘emotional’ stickiness.
The Rowan Consultancy is able to research potential marketing suppliers in line with your specific requirements, ensuring a perfect cultural fit as well as all the other critical factors, such as financial stability, management team, business ethos, experience and existing client base.
Having created the perfect shortlist, The Rowan Consultancy will organise briefing sessions and site visits with the client’s end users; stepping out of the process when only 2 or 3 suppliers remain, allowing the procurement specialists to finalise negotiations on pricing and contract terms.
Interim Projects
Whether you need to cover a role for maternity leave or long-term sickness, The Rowan Consultancy is able to provide competent and professional marketing resource to manage your requirements on a full-time, part-time or project-by-project basis.
This service can be provided on a remote or in-house basis, dependent on your requirements.
Previous contracts have included the in-house management of a Stress Seminar for Robertson Cooper, which is based at UMIST in Manchester. The interim took total responsibility for the setting of the objectives for the seminar, the design and production of the Seminar flyers and promotional literature, the building and buying in of list data, the cold-calling of prospects, managing the relationship with the venue and providing briefing notes to the in-house team, so that the day ran smoothly and provided maximum leads and output for the business.
Whether you need to cover a role for maternity leave or long-term sickness, The Rowan Consultancy is able to provide competent and professional marketing resource to manage your requirements on a full-time, part-time or project-by-project basis.
This service can be provided on a remote or in-house basis, dependent on your requirements.
Previous contracts have included the in-house management of a Stress Seminar for Robertson Cooper, which is based at UMIST in Manchester. The interim took total responsibility for the setting of the objectives for the seminar, the design and production of the Seminar flyers and promotional literature, the building and buying in of list data, the cold-calling of prospects, managing the relationship with the venue and providing briefing notes to the in-house team, so that the day ran smoothly and provided maximum leads and output for the business.
Creative Design Management & eMarketing
The Rowan Consultancy has an in-depth knowledge of the design and production process for marketing collateral. Through links to a number of third party designers, Rowan can provide a professional service taking your ideas and objectives and converting them into inspirational and engaging marketing tools for your business.
• Brochures
• Websites
• Selling Tools
• Email Marketing
The Rowan Consultancy has an in-depth knowledge of the design and production process for marketing collateral. Through links to a number of third party designers, Rowan can provide a professional service taking your ideas and objectives and converting them into inspirational and engaging marketing tools for your business.
• Brochures
• Websites
• Selling Tools
• Email Marketing
Event & Conference Management
The Rowan Consultancy can offer comprehensive support when creating Events or Conferences. In addition to the delivery of all the standard operational requirements, The Rowan Consultancy will spend time at the outset of the project to understand the objectives clearly and the required outputs of the Conference, Seminar or Course.
Promotional marketing materials can be designed and produced through the Rowan Consultancy and cold-calling of potential prospects (for Training Courses and Seminars) carried out.
Briefing and training of your own internal team can be handled by Rowan ensuring that everyone is clear about their roles and objectives on the day to maximise the success of the event.
Follow-up calls of attendees can also be provided to gain feedback on the Course or Seminar or to close deals where selling of a service or product was an objective for the Event.
The Rowan Consultancy can offer comprehensive support when creating Events or Conferences. In addition to the delivery of all the standard operational requirements, The Rowan Consultancy will spend time at the outset of the project to understand the objectives clearly and the required outputs of the Conference, Seminar or Course.
Promotional marketing materials can be designed and produced through the Rowan Consultancy and cold-calling of potential prospects (for Training Courses and Seminars) carried out.
Briefing and training of your own internal team can be handled by Rowan ensuring that everyone is clear about their roles and objectives on the day to maximise the success of the event.
Follow-up calls of attendees can also be provided to gain feedback on the Course or Seminar or to close deals where selling of a service or product was an objective for the Event.